Salesforce Certified Pardot Specialist (SFCPS)

The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. Candidates should know how to build strategic marketing processes while incorporating tools like lead scoring, email marketing, lead generation, and be able to use reports to make data-driven decisions.

Here are some examples of the concepts you should understand to pass the exam:

  • Design workflows to support business process and reporting requirements
  • Be familiar with native integrations and the options available to deploy connectors and manage those processes
  • Build marketing assets like email templates and forms
  • Troubleshoot and solve basic platform issues

Tests

All proctored Salesforce certification exams can be scheduled as an onsite or online exam.

Quick facts about the exam:

  • 60 multiple-choice questions
  • 90 minutes allotted to complete the exam
  • 67% is the passing score
  • Registration fee is USD 200
  • Retake fee is USD 100
  • No hard-copy or online materials may be referenced during the exam
  • No prerequisites
  • A full exam outline, recommended online training, and reference materials are available in the Exam Guide
 

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