Produktmanagement - Wertschöpfende Innovationen generieren (PMWG)


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Who should attend

Managers who are planning a product management organization, product and product group managers, senior PM, account managers. Employees from specialist departments who will have the tasks of a product manager in the future.


Course Content

Corporate strategy and product strategy - an interplay:
  • Strategy development
  • Competitive scenario analysis
  • Income statement
The product manager as a partner of the management:
  • The importance of product management for the management
  • Derivations for personal positioning and communication
Business management know-how for product managers:
  • Break Even Calculation - Product Cost Accounting - Contribution Margin Accounting
  • Quality management - process management
  • Value creation management - management of budget and business results
  • Supplier Relationship Management
Marketing and sales know-how for product managers:
  • Marketing strategies national/international
  • Planning and implementation of holistic product, sales and marketing campaigns
  • Establishment and development of strategic product and customer potentials
  • Sales support in the area of B2B and B2C
Idea management of product management:
  • Deepening of the methods of idea generation, selection and implementation
  • Development of strategic offer potentials and unique selling propositions

Prices & Delivery methods

Online Training

2 days

  • 1,590.— €
Classroom Training

2 days

  • Germany: 1,590.— €
  • Switzerland: 1,590.— €


Instructor-led Online Training:   Course conducted online in a virtual classroom.


Time zone: Central European Summer Time (CEST)   ±1 hour

Online Training Time zone: Central European Summer Time (CEST) Course language: German
Online Training Time zone: Central European Time (CET) Course language: German


Frankfurt/Main Course language: German