Microsoft Customer Insights – Journey (MB-220T00)

 

Course Overview

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Who should attend

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

Certifications

This course is part of the following Certifications:

Prerequisites

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Course Content

  • Set up and manage Dynamics 365 Marketing
  • Advanced configuration for Dynamics 365 Marketing
  • Review domain authentication, email best practices, and GDPR in Dynamics 365 Marketing
  • Manage assets and content settings in Dynamics 365 Marketing
  • Manage customers in Dynamics 365 Marketing
  • Manage forms and pages in Dynamics 365 Marketing
  • Manage emails, segments, and journeys in Dynamics 365 Marketing
  • Manage subscription centers and double opt-in in Dynamics 365 Marketing
  • Manage website visits, redirect URLs, and social postings in Dynamics 365 Marketing
  • Create an on-site event in Dynamics 365 Marketing
  • Create a webinar event in Dynamics 365 Marketing
  • Promote events, manage registration and check-ins, and review results in Dynamics 365 Marketing
  • Advanced event management features in Dynamics 365 Marketing
  • Evaluate marketing initiatives with analytics in Dynamics 365 Marketing
  • Review the marketing calendar in Dynamics 365 Marketing

Prices & Delivery methods

Online Training

Duration
4 days

Price
  • 2,290.— €

Courseware language: English

Classroom Training

Duration
4 days

Price
  • Germany: 2,290.— €
  • Switzerland: CHF 3,300.—

Courseware language: English

Schedule

Instructor-led Online Training:   Course conducted online in a virtual classroom.
FLEX Classroom Training (hybrid course):   Course participation either on-site in the classroom or online from the workplace or from home.

English

Time zone: Central European Time (CET)   ±1 hour

Online Training Time zone: British Summer Time (BST)
Online Training
Classroom option: Cairo
Time zone: Eastern European Summer Time (EEST)
Online Training Time zone: British Summer Time (BST)
Online Training
Classroom option: Cairo
Time zone: Eastern European Summer Time (EEST)
Online Training Time zone: British Summer Time (BST)
Online Training
Classroom option: Cairo
Time zone: Eastern European Summer Time (EEST)

2 hours difference

Online Training
Classroom option: Dubai
Time zone: Gulf Standard Time (GST)
Online Training
Classroom option: Dubai
Time zone: Gulf Standard Time (GST)

3 hours difference

Online Training
Classroom option: Dubai
Time zone: Gulf Standard Time (GST)

7 hours difference

Online Training Time zone: Eastern Standard Time (EST)
Online Training Time zone: Eastern Standard Time (EST)
Online Training Time zone: Eastern Standard Time (EST)
FLEX Classroom Training (hybrid course):   Course participation either on-site in the classroom or online from the workplace or from home.

Germany

Frankfurt
Berlin
Berlin
Munich
Berlin

Switzerland

Zurich This is a FLEX course in German language. Time zone: Central European Summer Time (CEST)
Zurich This is a FLEX course in German language. Time zone: Central European Summer Time (CEST)
Zurich This is a FLEX course in German language. Time zone: Central European Summer Time (CEST)
Zurich This is a FLEX course in German language. Time zone: Central European Summer Time (CEST)
Zurich This is a FLEX course in German language. Time zone: Central European Time (CET)

If you can't find a suitable date, don't forget to check our world-wide FLEX training schedule.