Google AI Integration for Sales – Intermediate (GAIISE2) – Outline

Detailed Course Outline

Module 1 - Gemini for Workspace Integration

Topics:

  • Use Case 1: Drafting personalized follow-up emails after a meeting
  • Use Case 2: Creating a tailored sales pitch deck outline
  • Use Case 3: Analyzing sales data in a spreadsheet
  • Use Case 4: Drafting initial outreach messages for LinkedIn
  • Use Case 5: Summarizing long email threads or documents for a quick catch-up

Objectives:

  • Identify Gemini features applicable to specific sales tasks and personalized outreach.
  • Demonstrate the use of Gemini to draft tailored sales communications and client-specific messaging.
  • Compare the efficiency of completing sales tasks with and without the integration of Gemini features.
  • Explain the potential time savings and improved client relationship management gained by leveraging Gemini in sales workflows.

Activities

  • 5 use case demos

Module 2 - Gemini Gems Integration

Topics:

  • Use case 1: Crafting tailored client engagement strategies for Key Accounts
  • Use case 2: Designing customized competitive playbooks and objection handling guides
  • Use case 3: Developing a proactive "pipeline health and risk" scenario analysis framework

Objectives:

  • Analyze the inefficiencies of manual sales processes that custom Gems can address.
  • Design and refine custom Sales Gems using effective prompting techniques to automate specific tasks.
  • Apply custom Sales Gems in relevant use cases to streamline sales workflows.
  • Explain the benefits of creating custom Sales Gems, including efficiency, clarity, and cost-effectiveness.

Activities

  • 3 use case demos

Module 3 - NotebookLM Enterprise Integration

Topics:

  • Use Case 1: Creating a Centralized Product Knowledge Base for Q&A
  • Use Case 2: Deep Dive into Competitor Battle Cards and Intelligence
  • Use Case 3: Understanding Complex Client Requirements from RFPs/Discovery Notes
  • Use Case 4: Brainstorming and Outlining Custom Solutions Based on Past Successes
  • Use Case 5: Onboarding New Sales Hires with Curated Sales Playbooks and Best Practices
  • Use Case 6: Creating a Podcast Episode Outline & Script from Research

Objectives:

  • Explain NotebookLM's information synthesis from various sources.
  • Describe how NotebookLM generates grounded content ideas.
  • Identify how NotebookLM refines messaging and creates briefs.
  • Explain NotebookLM's analysis of qualitative feedback.

Activities

  • 6 use case demos

Module 4 - Agentspace Integration

Topics:

  • Use Case 1: Automated Lead Enrichment and Qualification Scoring
  • Use Case 2: Monitoring Target Accounts for Trigger Events
  • Use Case 3: Streamlining Internal Sales Knowledge Discovery
  • Use Case 4: Automating Sales Report Data Aggregation for Managers
  • Use Case 5: Proactive Customer Health Monitoring & Churn Risk Alerting

Objectives:

  • Identify AgentSpace's automation capabilities for routine tasks.
  • Describe how AgentSpace proactively monitors campaign performance.
  • Explain AgentSpace's management of marketing data flows.
  • Outline how AgentSpace executes predefined marketing workflows.

Activities

  • 5 use case demos