Course Overview
This course equips Marketing professionals with the skills to leverage Google AI tools, including Gemini, NotebookLM Enterprise, and Agentspace. You'll learn to create engaging campaign content, optimize marketing copy with Gemini Gems for better engagement, synthesize market research for strategy, and automate routine campaign management tasks. Implement AI-driven solutions effectively and ethically to streamline marketing operations.
Who should attend
- Marketing Managers
- Digital Marketing Specialists
- Content Creators
- Brand Managers
- Social Media Managers
Prerequisites
Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, basic Agentspace knowledge and skills, Marketing campaign lifecycle knowledge, Brand voice and guidelines familiarity
Course Objectives
- Utilize the core features of Gemini to accelerate content creation, refine messaging, and brainstorm campaign ideas.
- Apply advanced Gemini capabilities (Gems) to develop highly customized campaigns and content strategies integrated with brand elements and customer insights.
- Leverage NotebookLM Enterprise to securely query and synthesize information from brand guidelines and market research for grounded content ideas and consistent briefs.
- Automate routine marketing tasks and workflows using Agentspace, improving efficiency and consistency in areas like campaign performance and data management.