Google AI Integration for Sales – Introductory (GAIISE) – Outline

Detailed Course Outline

Module 1 - Gemini for Workspace Integration

Topics:

  • Use Case 1: Drafting Personalized Follow-Up Emails After a Meeting
  • Use Case 2: Creating a Tailored Sales Pitch Deck Outline
  • Use Case 3: Analyzing Sales Data in a Spreadsheet
  • Use Case 4: Drafting Initial Outreach Messages for LinkedIn
  • Use Case 5: Summarizing Long Email Threads or Documents for Quick Catch-up

Objectives:

  • Identify how Gemini for Workspace can support marketing content creation and campaign planning.
  • Create marketing copy and analyze campaign performance data using Gemini.
  • Justify the use of Gemini to optimize marketing workflows and improve content quality.
  • Develop strategies for using Gemini to personalize marketing messages.
  • Evaluate the effectiveness of Gemini in improving marketing ROI.

Activities:

  • 5 use case demos

Module 2 - NotebookLM Enterprise Integration

Topics:

  • Use Case 1: Creating a Centralized Product Knowledge Base for Q&A
  • Use Case 2: Deep Dive into Competitor Battle Cards and Intelligence
  • Use Case 3: Understanding Complex Client Requirements from RFPs/Discovery Notes
  • Use Case 4: Brainstorming and Outlining Custom Solutions Based on Past Successes
  • Use Case 5: Onboarding New Sales Hires with Curated Sales Playbooks and Best Practices
  • Use Case 6: Creating a Podcast Episode Outline & Script from Research

Objectives:

  • Explain NotebookLM's information synthesis from various sources.
  • Describe how NotebookLM generates grounded content ideas.
  • Identify how NotebookLM refines messaging and creates briefs.
  • Explain NotebookLM's analysis of qualitative feedback.

Activities:

  • 6 use case demos

Module 3 - Agentspace Integration

Topics:

  • Use Case 1: Automated Lead Enrichment and Qualification Scoring
  • Use Case 2: Monitoring Target Accounts for Trigger Events
  • Use Case 3: Streamlining Internal Sales Knowledge Discovery
  • Use Case 4: Automating Sales Report Data Aggregation for Managers
  • Use Case 5: Proactive Customer Health Monitoring & Churn Risk Alerting

Objectives:

  • Identify AgentSpace's automation capabilities for routine tasks.
  • Describe how AgentSpace proactively monitors campaign performance.
  • Explain AgentSpace's management of marketing data flows.
  • Outline how AgentSpace executes predefined marketing workflows.

Activities:

  • 5 use case demos