Google AI Integration for Marketing – Introductory (GAIIME) – Outline

Detailed Course Outline

Module 1 - Gemini for Workspace Integration

Topics:

  • Use case 1: Drafting Blog Post Outlines and Sections
  • Use case 2: Generating Email Marketing Campaign Copy
  • Use case 3: Brainstorming social media post ideas and drafts
  • Use case 4: Summarizing marketing campaign performance reports
  • Use case 5: Analyzing open-ended customer feedback

Objectives:

  • Identify Gemini features applicable to specific marketing content creation and campaign planning tasks.
  • Demonstrate the use of Gemini to create marketing copy and analyze campaign performance data.
  • Compare the efficiency of completing marketing tasks with and without the integration of Gemini features.
  • Evaluate the potential time savings and improved content quality gained by leveraging Gemini in marketing workflows.

Activities:

  • 5 use case demos

Module 2 - NotebookLM Enterprise Integration

Topics:

  • Use case 1: Ensuring brand voice consistency in content ideas
  • Use case 2: Creating grounded creative briefs
  • Use case 3: Synthesizing competitor messaging analysis
  • Use case 4: Analyzing qualitative customer feedback themes
  • Use case 5: Generating content ideas based on SEO research and personas
  • Use case 6: Creating podcast content outlines based on policy documents

Objectives:

  • Explain NotebookLM's information synthesis from various sources.
  • Describe how NotebookLM generates grounded content ideas.
  • Identify how NotebookLM refines messaging and creates briefs.
  • Explain NotebookLM's analysis of qualitative feedback.

Activities:

  • 6 use case demos

Module 3 - Agentspace Integration

Topics:

  • Use Case 1: Automated social media content scheduling and basic engagement monitoring
  • Use case 2: Automated lead qualification and follow-up notifications
  • Use case 3: Automated content calendar management and task creation
  • Use case 4: Automated monitoring of website analytics for KPIs
  • Use case 5: Automated follow-up for email marketing engagement

Objectives:

  • Identify AgentSpace's automation capabilities for routine tasks.
  • Describe how AgentSpace proactively monitors campaign performance.
  • Explain AgentSpace's management of marketing data flows.
  • Outline how AgentSpace executes predefined marketing workflows.

Activities:

  • 5 use case demos