Selling Cisco DNA (SCDNA) – Outline

Detailed Course Outline

  • Cisco DNA Centre Platform overview:
    • Cisco is delivering 360-degree extensibility of the network with more than 100 intent-based and integration API endpoints, multivendor SDKs, and adapters.
  • Consider Software Defined Access (SDA), and Software-defined WAN (SDWAN) solution architectures
    • Cisco Secure Network Analytics (Stealthwatch)
    • Cisco ISE
    • TrustSec (SGT’s)
    • Cisco SD-WAN powered by Viptela
  • How to access and use key DNA Sales tools:
    • Cisco IBN Readiness Planner - A sales engagement tool that helps sales and partner teams provide customers prescriptive guidance on making their network digital-ready
    • Cisco Catalyst Wireless Planning & Quoting Tool
    • Cisco SD-WAN Conversion Tool
    • Cisco DNA ROI Planner
  • Case-Studies examined
  • What trigger questions to ask key customer stakeholders to help qualify Cisco DNA opportunities and where the best insertion points are.
  • Strategies to overcome objections.
  • Where to find additional sales resources.
  • How to demo the highlights of a Cisco DNA solution.

Final knowledge-check: -

  • Quick-fire Quiz (Slido or similar).