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Implementing an Analytics Strategy for the Sales Cloud (STR301)

Course Description Schedule Course Outline

Who should attend

Implementing an Analytics Strategy for the Sales Cloud is for anyone responsible for developing and maintaining reports and dashboards for their sales organization in Salesforce, such as sales operations analysts, business analysts, and sales managers. System administrators and power users may also benefit from this course.


The prerequisites include a solid understanding of basic Salesforce concepts and sales functionality.

In particular, students should have some knowledge of:

  • Navigating Salesforce.
  • Salesforce objects and their relationships to one another.
  • Creating reports with the report builder.
  • Creating dashboards with the dashboard builder.

Course Objectives

By the end of this course, you’ll be able to:

  • Establish a process for developing and deploying analytics solutions for your sales organization.
  • Set up an efficient analytics infrastructure to ensure users can find the reports and dashboards they need.
  • Create effective sales reports and dashboards to address the needs of users at all levels.
  • Maximize users' consumption of sales reports and dashboards

Course Content

This course is a must for anyone responsible for using analytics to drive business results in a sales organization. Implementing an Analytics Strategy for the Sales Cloud provides you with the skills and knowledge you need to gather analytics requirements, design and build custom reports and dashboards, and deploy them to your users. Using real-world scenarios, this course gives you the tools to analyze your key sales metrics, including lead generation, pipeline and trends, closed business, and sales team performance.

Classroom Training

Duration 3 days

Price (excl. tax)
  • Germany: 2,175.- €
  • Switzerland: 2,175.- €
Dates and Booking
Click on town name to bookSchedule
This is a FLEX course, which is delivered both virtually and in the classroom.
05/12/2016 - 07/12/2016 Düsseldorf

Fast Lane Flex™ Classroom If you can't find a suitable date, don't forget to check our world-wide FLEX™ training schedule.