Introduction to IBM Unica Campaign 8.6 (9T331G)

Course Description Schedule Course Outline
 

Who should attend

This basic course is for new users of IBM Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.

For Unica Partners:

  • This course is part 1 of 5 in the Unica learning series.
  • Partners should attend all four parts.
    • Part 1: Introduction to IBM Unica Campaign 8
    • Part 2: IBM Unica Campaign 8 Administration
    • Part 3: IBM Unica Campaign 8 Architecture and Installation
    • Part 4: IBM Unica Reports Installation and Administration
    • Part 5: IBM Unica Campaign Advanced Techniques

Prerequisites

Learners should have general knowledge of database marketing.

Course Content

This course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. This course prepares you to configure IBM Unica Campaigns processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.

This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning you should also attend the IBM Unica Campaign 8 Administration, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.

Classroom Training

Duration 3 days

Price (excl. tax)
  • Germany: 2,290.- €
  • Switzerland: Fr. 2,500.-
incl. catering
Catering includes:

  • Coffee, Tea, Juice, Water, Soft drinks
  • Pastry and Sweets
  • Bread
  • Fresh fruits
  • Lunch in a nearby restaurant

* Catering information only valid for courses delivered by Fast Lane.


Digital courseware Dates and Booking
 
Click on town name to bookSchedule
This is a FLEX course, which is delivered both virtually and in the classroom.
Germany
09/01/2017 - 11/01/2017 Berlin
06/03/2017 - 08/03/2017 Frankfurt
26/06/2017 - 28/06/2017 Hamburg
21/08/2017 - 23/08/2017 Munich
16/10/2017 - 18/10/2017 Düsseldorf
Austria
21/08/2017 - 23/08/2017 Vienna (iTLS)

Fast Lane Flex™ Classroom If you can't find a suitable date, don't forget to check our world-wide FLEX™ training schedule.