IBM Tealeaf Customer Experience 9.0.1 Usability Analysis and Configuration (9F28G)

Course Description Schedule Course Outline
 

Who should attend

This basic course should be attended by all analysts of IBM Tealeaf cxOverstat and Customer Experience Program Managers. In order to accurately interpret the resulting metrics, all analysts must understand how IBM Tealeaf events are built and operate. This course is intended for:

 

  • Customer Experience Program Managers
  • eBusiness Analysts
  • Web Analytics Analysts
  • Production Support
  • Tealeaf Event Modelers

Prerequisites

It is recommended that you take the following courses:

  • IBM Tealeaf Customer Experience Fundamentals
  • IBM Tealeaf Customer Experience Events and Reports

Course Content

IBM® Tealeaf® cxOverstat usability analytics provides enhanced support for analysis and understanding of user intention across digital interaction points such as web and mobile. It allows companies to consume and quantify customer behavior data and turn it into real business insight

This course describes the uses and benefits of IBM® Tealeaf® cxOverstat, and how to use its overlays and reports to understand the user website experience. It illustrates how to capture page states for reports, and then organize these reports by similar attributes to show how particular segments of visitors behave. It also explains how to create and add Dimensions to power this filtering capability. Finally, it defines when to use Goal-Based Dimensions to filter by outcome-based criteria.

Classroom Training

Duration 0.5 days

Price (excl. tax)
  • Germany: 790.- €
incl. catering
Catering includes:

  • Coffee, Tea, Juice, Water, Soft drinks
  • Pastry and Sweets
  • Bread
  • Fresh fruits
  • Lunch in a nearby restaurant

* Catering information only valid for courses delivered by Fast Lane.


Digital courseware Dates and Booking
 
Click on town name to bookSchedule
Germany
06/02/2017 Stuttgart
03/04/2017 Hamburg
29/05/2017 Munich
24/07/2017 Düsseldorf
18/09/2017 Berlin
13/11/2017 Frankfurt
Switzerland
06/02/2017 Zurich
Austria
29/05/2017 Vienna (iTLS)