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IBM Digital Analytics and Marketing Center On-Demand Learning Modules (9W720G)

Course Description Schedule Course Outline

Detailed Course Outline

Session 1: Getting Started
  • Getting Started with IBM Digital Analytics
  • Creating Dashboards and Workbooks
  • Effective Troubleshooting
  • Enterprise Analytics
Session 2: Analyzing Site Metrics, Content and Product Performance
  • Top Line Metrics
  • Action Ready Reports
  • Event and Content Analysis
  • Product Performance
  • Demographics and Systems
Session 3: Utilizing Marketing Reports
  • Marketing Channels
  • Marketing Channels Attribution Reports
  • Marketing Programs and Attribution Logic
  • Mobile Analytics
  • Natural Search Report
  • Inbound Link Analysis
  • Site Promotions Report
  • Referring Sites Report
Session 4: Pathing and Enterprise Dashboard
  • Creating and Analyzing Paths
  • Enterprise Dashboard
Session 5: Tagging
  • Tools and Tagging Fundamentals
  • Fundamentals of Tagging
  • Best Practices for Flash Tagging
  • Tagging Best Practices to Optimize Marketing Tracking
Session 6: Explore
  • Digital Analytics Explore
  • Explore: Hierarchy, Filtered Groups, and Segment Compare Reports
  • Digital Analytics Explore: Flat List Reports
  • IBM Digital Analytics Impression Attribution
  • IBM Lifecycle
  • IBM Segmentation
Session 7: Marketing Tactics
  • IBM AdTarget
  • IBM Digital Recommendations
  • IBM LIVEmail
  • IBM Search Marketing: Part 1 : Analyze
  • IBM Search Marketing: Part 2 Campaign and Bid Management
  • IBM Digital Analytics for Social Media
Session 8: Additional Applications
  • Monitor
  • Benchmark
  • IBM Import
  • WebSphere Commerce
Session 9: IBM Marketing Center
  • IBM Marketing Center
  • IBM Marketing Center V2
Session 10: Digital Data Exchange
  • Digital Data Exchange: General Tagging
  • Digital Data Exchange: Advanced Tagging
  • The Digital Data Exchange API