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Introduction to IBM eMessage 9.x (9U10G)

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Detailed Course Outline

IBM eMessage Basics

  • What eMessage is and Does
  • IBM eMessage Concepts and Terminology
  • eMessage Roles
  • eMessage Workflow
  • eMessage Architecture Overview
  • eMessage Architecture: How the Components Interact

Configuring an eMessage Mailing

  • Types of eMessage Mailings
  • The Mailing Tab
  • Creating a Mailing
  • Mailing Execution and Status Section

Selecting Email Recipients

  • About the Recipient List
  • Planning the Recipient List
  • Building the Flowchart
  • Configuring the eMessage Process
  • Configuring the eMessage Process: Source Tab
  • Configuring the eMessage Process: Output Tab
  • Modifying a Recipient Output List

Creating eMessage Communications

  • Creating the eMessage Communication: Workflow and Roles
  • IBM eMessage Document Composer
  • Document Composer Concepts
  • Content Library
  • Features and Functions of the Document Composer
  • Personalization Fields
  • Conditional Content: Working with Rules
  • Creating Text-only Email Messages
  • SMS Messages
  • Personalized Landing Pages
  • Document Composer Templates
  • Document Composer Preview Function
  • Preview Reports
  • Publish an eMessage Document

Testing and Sending eMessage Mailings

  • Testing and Sending Mailings: Workflow and Roles
  • Testing an eMessage Mailing
  • Sending Production eMessage Mailing
  • Confirm That the Mailing is Ready
  • Production Send: Standard Mailing
  • Monitoring Progress
  • Pause, Resume, or Stop a Mailing
  • View Execution History of a Mailing
  • Scheduling an eMessage Mailing
  • Schedule a Flowchart
  • Schedule a Mailing Run After a Scheduled Flowchart Run
  • Transactional Mailings
  • Transactional Mailing Architecture
  • A/B Testing

IBM eMessage Reports

  • Accessing Reports
  • Message Overview Report
  • Detailed Bounce Report
  • Detailed Link by Cell Report
  • Detailed Link Report
  • Mail Execution History Report
  • Deliverability Report