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IBM Unica Campaign Advanced Techniques (9T335G)

Course Description Schedule Course Outline

Detailed Course Outline

Course Overview and Campaign Basics

  • Introduction and Logistics
  • Overview of Course
  • Campaign and Flowchart basics

Flowchart Techniques

  • User Variables and Advanced Expressions
  • Custom Macros and Raw SQL
  • Derived Fields and Triggers
  • Extract Process and Global Suppressions

Structure, Objects, and Utilities

  • Performing Quality Assurance/QA on Flowcharts
  • Creating and Managing Table Catalogs
  • Unica Session Utility
  • System Tables and Audience Levels

In-Depth Response Tracking

  • Offers and Response Tracking Terminology
  • Configuring and Mapping and Action Table
  • Attributing Responses
  • Using the Extract Process to View Response Data
  • Best Practices

Performance Techniques and Best Practices

  • Flowchart Files and Cell Storage
  • Reading and Leveraging Log Files
  • In-DB Processing and Flowchart Optimization
  • Flowchart design for Performance
  • Table Mapping for Performance
  • Maintenance and Housekeeping