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IBM WebSphere Commerce V7 Management Center Functionality for Feature Pack 5 (6T231G)

Course Description Schedule Course Outline

Detailed Course Outline

  • Course introduction
  • Unit 1. Overview
  • Unit 2. Managing attachment assets
  • Demonstration 1. Setting the stage: Creating initial files and attachments
  • Unit 3. Managing the product catalog
  • Demonstration 2. Managing merchandise: Changing product and catalog properties
  • Unit 4. Update product information
  • Unit 5. Changing product pricing
  • Unit 6. Manage Business-to-Business (B2B) pricing
  • Demonstration 4. Day-to-day maintenance: B2B pricing management
  • Unit 7. Creating product demand
  • Exercise 1. Updating the store catalog with new category of products
  • Unit 8. Managing search and SEO configuration
  • Exercise 2. Experimenting with Promotions and using workspaces
  • Unit 9. Testing marketing content
  • Unit 10. Creating loyalty incentives
  • Exercise 3. Configuring faceted navigation
  • Unit 11. Encouraging social participation
  • Unit 12. Displaying target advertisements
  • Unit 13. Scheduling marketing campaigns
  • Demonstration 6. Experimentation: Finding the best advertisement Part 1 and 2
  • Demonstration 7. Customer Retention: Encouraging the repeat buyer
  • Demonstration 8. Social Commerce: Rewarding your contributors Part 1 and 2
  • Demonstration 9. Personalized shopping: Connecting customers to content
  • Exercise 4: Filters and Price Rules
  • Unit 14. Encouraging new customer purchases
  • Unit 15. Breaking down business scenarios
  • Demonstration 10: Organize your activities: Creating marketing campaign
  • Demonstration 11: Customer acquisition: Achieving the first sale Part 1, 2, and 3
  • Unit 16: Page Layouts
  • Unit 17. Working with Extended Sites
  • Exercise 5: Customize Page layout assignment with the Page Layout tool
  • Unit 18. Course summary